Google is rolling out a brand new design of Google Information search outcomes on its desktop. The brand new design removes teams of reports tales and brings you a single story featured in a map-like consequence.
What does it appear to be? Here’s a screenshot of the entrance and the after. On the left facet, you may see the brand new drawing resembling a map, whereas on the precise facet you may see the outdated cluster outcomes of the Google Information search outcomes.
. This new consumer interface is being deployed. I noticed this final night time and posted on it on Twitter. However increasingly more researchers are discovering this new design. Google confirmed Thursday morning within the afternoon that its search engine was deployed.
Why does this matter to us? As you may see, the brand new design presents just one report and doesn’t current any different supply from different publishers. This will likely trigger some Google Information publishers to see a drop in site visitors on Google Information, whereas others might even see their site visitors enhance sharply. All clicks can be generated by the options and the one story on the map, whereas earlier than, Google confirmed many shared tales within the distribution of clicks of the newsgroup.
In regards to the Writer
Barry Schwartz is the editor of Information for Land Search Engine and is the proprietor of RustyBrick, an internet consulting agency based mostly in New York. He additionally directs Search Engine Roundtable, a well-liked analysis weblog on SEM matters.