Late final month, Google launched numerous new GMB options, together with a URL / quick identify for companies. Nonetheless, final week, SEOs started to note that including quick names to GMB profiles of their prospects resulted within the disappearance of feedback or the suspension of lists.
It's apparently two separate issues, based on Google.
 Two totally different issues unfolding in an unpredictable approach. Lacking feedback and itemizing suspensions didn’t happen systematically however usually sufficient to affect many native SEOs. Here’s a consultant instance:
Native PSA for referencing:
I have no idea if that is true, I can’t take a look at it. pic.twitter.com/9gAWysCogg[19459002handeddeWilliamYoung(#YoungbloodJoe)5juillet2019
Abbreviated names are supposed to supply a brief URL that may be promoted wherever by native companies and immediately on the floor profile GMB when looking on Google Maps or Google. Since its first look final week, Google has been conscious of the issue of search engine marketing and the disappearance of notices.
Decision coming quickly. Google supplied us with the next assertion about what was occurring:
Latest considerations concerning the visibility of sure enterprise listings are being corrected. The enterprise listings weren’t suspended, however weren’t proven seen because of a technical drawback. Enterprise house owners who’ve encountered issues ought to be capable to see their listing in Search Quickly Some customers could have observed an enchancment within the state of affairs with the deletion of their quick identify, however the issue was in a roundabout way associated to the quick identify operate.
Apparently, the issue of the disappearance of the notices just isn’t technically similar to the one that’s lacking. registration bug. Each issues are being developed. Google has not specified the decision schedule for these points (past "quickly"), however has assured us that they’re being solved.
Why we should always care. Google shortnames is a really helpful advertising and marketing and branding software for native companies and a handy approach for customers to rapidly seek for particular companies. It’s unlucky that the launch was tough, however it’s anticipated that the issue shall be solved and entrepreneurs can proceed so as to add quick names to the GMB profiles of their prospects. 19459003 19459007 19459002 Greg Sterling is a co-editor of Search Engine Land. He researches and writes on the hyperlinks between digital commerce and offline commerce. He’s additionally Vice President of Technique and Data for the Native Search Affiliation. Comply with him on Twitter or discover him on Google +.