Google launches a brand new search menu with icons

After a couple of months of testing, it now seems that Google has begun deploying the brand new search bar with icons. As a substitute of simply utilizing textual content to show completely different search classes or verticals in information, movies, photographs, maps, purchases, and many others., Google shows icons additionally representing these classes.

Screenshot of the display. Right here's a screenshot of Chrome on a Mac. Notice that I’ve examined this on many browsers and working methods, linked and disconnected from Google. I managed to duplicate this in each take a look at that I attempted.

Earlier than Display Seize: That is what the search bar regarded like:

Google has confirmed with Search Engine Land that that is spreading to researchers right now. All through the day, many readers have reported that they’re viewing the brand new Google search bar. We at the moment are testing it often on all of the browsers we’re testing it in opposition to.

Again in time Google had icons subsequent to those search filters in 2010 on desktops and 2011 on mobiles. However in 2011, Google eliminated the icons of the desktop model. Through the years, Google has made many adjustments to the highest menu bar, which yow will discover in our UI archives.

Why we care. Any modification of the consumer interface of any of probably the most used web sites on the planet shall be taken into consideration. Will this have an effect on entrepreneurs or website positioning As we have now mentioned earlier than, this modification most likely won’t have an effect on us a lot, but it surely provides a brand new look to the Google search outcomes web page.

Concerning the Creator

Barry Schwartz is the editor of Information for Land Search Engine and is the proprietor of RustyBrick, a web-based consulting agency based mostly in New York. He additionally directs Search Engine Roundtable, a well-liked analysis weblog on SEM subjects.

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